About me
Graphic Designer with 20+ years of experience shaping bold brand stories and crafting distinctive campaigns, driven by a passion for turning ideas into visuals that not only look great but connect with people.
I strive to live life to the fullest and am known for being easy-going, light-hearted, and always up for some fun. When I’m not designing, you’ll probably find me at a football match (fully embracing my reputation as a bit of a football nerd!), out on my bike, or enjoying great food with family and friends.
What I do:
Branding Design
Creating and evolving brand identities, including logos, visual systems, and full brand rollouts across multiple touchpoints.
Packaging & Print Design
Designing packaging, point of sale, and printed materials from concept through to production-ready artwork.
Digital & Campaign Design
Developing engaging digital content, web assets, and multi-channel campaigns that connect with audiences and drive results.
My Story
I’ve had a passion for art and design for as long as I can remember, and from an early age I enjoyed spending my time drawing and making things, which naturally led me to study Art Foundation followed by Graphic Communication at university.
I began my career in print at Corporate Document Services, where I developed a strong understanding of both digital and lithographic processes and an appreciation for how design translates from screen to print. Driven by a love of travel, I then spent two years in Australia working as an in-house designer for a Signarama, expanding my skills into signage design while soaking up invaluable life experience (and plenty of sunshine!).
After returning to the UK, I joined Dreams, working across everything from in-store POS to major seasonal campaigns, before moving into FMCG with Beechdean. Here, I specialised in packaging design and had the opportunity to work on a range of exciting projects, including licensed products with Nickelodeon, bespoke ranges for the Royal Albert Hall, and even Paul Hollywood’s ice cream (a definite career highlight!).
Today, I’m at Company of Animals, leading creative across the business, overseeing everything from branding and packaging to digital, print, and campaign assets across multiple markets. My role has grown from hands-on design into managing a small team, while still working closely with marketing and stakeholders to develop concepts, shape creative direction, and deliver projects from brief through to final output. I really enjoy helping others develop while staying close to the creative process, it’s a great balance of thinking big, getting stuck in, and making things happen.